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Bass Lures

Bass Fishing Lures UK

Discover a carefully selected range of bass lures designed for targeting sea bass in UK waters. Whether you’re fishing estuaries, harbours, rocky marks, or open beaches, having the right lure is essential for consistent results.

At LURESET, we stock proven lures from leading brands such as Westin, Rapala, Megabass, IMA, Major Craft, Sidewinder and Fiiish. Our range includes soft plastic lures for finesse fishing, surface lures for topwater action, and hard baits for covering water and imitating baitfish.

These bass fishing lures are chosen for long casting, durability in saltwater, and effectiveness across changing conditions including tides, wind, and water clarity. Whether you are fishing from the shore or boat, you’ll find reliable options suited to UK sea bass fishing.

Shop bass lures built to perform and improve your catch rate in real UK conditions.

Westin Sandy Andy Jig 13cm 22g Realistic Sandeel Lure Westin Sandy Andy Jig 13cm 22g Realistic Sandeel Lure
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Brand: Westin Stock: In Stock
The Westin Sandy Andy Jig is one of the most realistic sandeel imitations available, designed to consistently catch a wide range of saltwater predators. With its lifelike profile, detailed hand-painted finish, and natural swimming action, this lure is a proven performer for UK sea fishing.Supplied w..
£7.99
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Brand: IMA Lures Stock: In Stock
The IMA Hound 100F Sonic is a compact, high-performance minnow designed for long casting, precision control, and stability in rough conditions. Built with the signature teardrop body shape of the Hound series, this lure achieves exceptional casting distance for its size, mak..
£19.95
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Brand: IMA Lures Stock: In Stock
The IMA Hound Glide 125F is a high-performance floating lure built for long-distance casting and stability in tough conditions. Designed to excel in windy weather and rough water, this lure can reach impressive distances of up to 80 metres, helping you cover more water and reach ..
£20.95
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Brand: IMA Lures Stock: In Stock
The IMA Chappy 100 is a compact surface lure which has an easy to use walk the dog action.You can work the IMA Chappy slow or fast and the small cupped face creates a natural splash and bubble action. Add in the attraction of the inbuilt rattle and you have all the qualities needed to entice a hunti..
£20.95
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Brand: Nikko Stock: In Stock
The Nikko Craw 3.2" is a premium soft bait designed to perfectly imitate a defensive crawfish, delivering unmatched realism and durability. Its detailed body shape, arched posture, and wide claw stance create a natural “claws-up” position that predators instinctively target.Made from Nikko’s signatu..
£8.99
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Brand: Megabass Stock: In Stock
The Megabass Sleeper Craw is a highly realistic, bottom-focused soft lure designed to imitate a defensive crawfish with unmatched stealth and effectiveness. Built using the innovative Sleeper Series concept, both the hook and weight are fully concealed within the body, creating a natural presentatio..
£12.99
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Brand: Megabass Stock: In Stock
The Megabass Dark Sleeper 3" is an ultra-realistic soft lure designed to imitate a goby, a key food source for many predatory fish. Pre-rigged and weighted, this lure is built for fishing close to the bottom where predators like bass and wrasse actively hunt.Its standout feature is the cleverly..
£9.99
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Brand: Megabass Stock: In Stock
The Megabass Dark Sleeper 4.5" 21g is an ultra-realistic soft lure designed to imitate a goby, a key food source for many predatory fish. Pre-rigged and weighted, this lure is built for fishing close to the bottom where predators like bass and wrasse actively hunt.Its standout feature is the cleverl..
£10.95
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Brand: Major Craft Stock: In Stock
This jig is an essential part of the Light Shore Jigging, and is highly reliable and compatible with all actions.  LIVEBAIT colors.The center-balanced, asymmetrical, easy-to-handle shape can be used for all kinds of actions.Compact silhouette for unparalleled casting distance and unprecedented ..
£7.45
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Brand: Major Craft Stock: In Stock
A minnow-like metal jig that targets flatfish.For targeting offshore breaks and current lines that are out of reach of minnows and jighead lures, metal jigs offer a significant advantage. The Jigpara Surf features a rear-weighted body that prioritizes casting distance, which is crucial in surf fishi..
£8.45
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Brand: Major Craft Stock: In Stock
The Major Craft Ceana Eely Shad is a highly effective soft lure designed to perfectly imitate a sandeel, one of the most important prey species for UK saltwater predators. Built for versatility and ease of use, this lure is supplied fully rigged and ready to fish straight out of the pack—no assembly..
£7.99
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Brand: Westin Stock: In Stock
The most realistic sand eel imitation ever made, this lovingly hand-painted little fella will bring in sea bass, cod, seatrout and whatever's hungry in the area. The pre-moulded jig mounted with an ultra-sharp sea hook and soft, durable body allows you to replace tailpieces and prolong its life, whi..
£6.99
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FAQ - Bass Fishing in UK

Soft plastics, surface lures, and shallow-running minnows are the most effective bass lures in the UK, especially when fishing estuaries, harbours, and rocky shorelines.
Most UK bass are caught on lures between 7–12 cm. Smaller lures work well in clear, calm conditions, while slightly larger profiles help in rougher water or low visibility.
Yes. Soft plastics are extremely effective for UK bass, particularly when fished slowly along the bottom or through tidal flow in estuaries and harbours.
Surface lures work best in calm conditions during summer months, early mornings, evenings, or when bass are actively feeding near the surface.
Natural colours such as sandeel, white, silver, and translucent finishes work best in clear water. Brighter or darker colours can help in coloured water or low-light conditions.
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