Discover our top-quality selection of saltwater soft lures, perfect for targeting sea bass, pollock, cod, and other saltwater predators. Our range includes durable soft plastics, paddle tails, and shads, designed to withstand harsh saltwater conditions while providing lifelike movement to attract fish. Ideal for use from the shore or boat, these soft lures excel in various saltwater environments. Whether you're casting, trolling, or jigging, our saltwater soft lures are built for maximum performance and durability. Shop now for the best saltwater soft lures to enhance your coastal and offshore fishing success. Bass Lures
Brand: Strike King
Stock: In Stock
Designed to provoke an immediate reaction, the Strike King® Rage Swimmer looks great out of the water, and even better below the surface. Its sleek nose cone and softly ribbed body closely replicate the contours found in nature, and its thin, pancake-like tail pumps out frantic vibrations at any spe..
£4.99
Brand: Z-Man
Stock: In Stock
This accurately mimicking the body shape and detail of a real goby, the Gobius swimbait is poured from impossibly soft yet durable ElaZtech® superplastic material, producing maximum underwater movement and longevity. Key specs include a split dorsal fin brush guard, bottom hugging jig harness that e..
£6.99
Brand: Westin
Stock: In Stock
Magic Minnow Weedless Soft Lure – Deadly for Bass, Pollock & Wrasse
Built for versatility and performance in tough saltwater conditions, the Magic Minnow Weedless Jig is your go-to lure for targeting sea bass, pollock, wrasse, and other aggressive coastal predators. Whether you're casting from ..
£5.99
Brand: HTO
Stock: In Stock
This slow sinking lure is effective in shallow water when fishing over reefs, boulders and weed. It is designed to fish just below the surface at depths of 20cm to 50cm. It features a rolling action when retrieved steady which develops into a sliding, zig zagging action when twitched bag. It feature..
£6.99 £8.99
Brand: HTO
Stock: In Stock
Mighty Eel Kits are the perfect way to get yourself started with a broad range of Mighty Eel colours to suit different situations. The box comes with sixteen bodies in four of our most popular colours as well as four 18g jig heads to mount them on. All are loaded into a handy, plastic tackle bo..
£12.99
Brand: SPRO
Stock: In Stock
Shades to mirror your style.Freestyle Shades are comfortable, light-weight and affordable.They come in a hard case, so you can safely carry them everywhere.H2OBlack outer and a blue inner frame.The glasses are equipped with a polarized blue lens to enhance colour perception.GraniteTransparent outer ..
£17.99 £23.99
Stock: In Stock
The Ultimate Bass Lure Box Bundle is a must-have for sea fishing. It includes a mix of soft and hard lures, designed to attract bass with lifelike movement and colors. Perfect for fishing from shore, boat, or pier, this set gives you everything you need for a great catch!Whats Included3x Sidewinder ..
£49.99 £79.99
Brand: Storm
Stock: In Stock
The Storm 360GT Coastal Biscay Shad – has an articulated body and head which allows it to swim with an enhanced life-like action to mimic the swimming motion of a small bait fish. The paddle tail gives a strong action and the weighted head means that the lure works on the drop as well as the retriev..
£9.99
Brand: Storm
Stock: In Stock
Storm 360 Degree GT Coastal Biscay Minnows, a series of super soft realistic lures that will appeal to a wide variety of sea fish species. Made from Phthalate-free plastic featuring an ultra realistic design these look and move like the real thing. The paddle tail on these lures gives a very satisfy..
£9.65
Brand: ILLEX
Stock: In Stock
Illex Nitro Slim Shad 150 is a slim line version of the famous Nitro Shad.It has been developed specifically for bass and pollock fishing. When these two predators are chasing sand eels they can't resist the deep oscillations given off by the Slim Shad and its ultra-realistic slim profile look!The l..
£5.99
Brand: ILLEX
Stock: In Stock
The "Nitro Slim Shad" 110 is the eel-like version of the well-known "Nitro Shad". This long shape was specially developed for bar and pollock fishing techniques. When these two marine predators are on small prey like "Sand Eels", they will appreciate the pronounced oscillations of its flanks due to ..
£5.99
Brand: Duo International
Stock: In Stock
The long awaited DUO’s answer to shore jigging Recently, slow jigging has taken off and proved itself as a productive method of catching various species (Blue-runners, flat-fish, rock-fish, etc.). The Drag Metal Cast slow has been developed through careful evaluation of the method and how it is..
£7.99 £9.99