About Us

At LURESET, fishing isn’t just a pastime - it’s a lifelong craft shaped by over twenty years of dedication, exploration, and hands-on experience on the water.

For more than two decades, I’ve been immersed in the world of lure fishing. From refining techniques across rivers, canals, stillwaters, and coastal stretches, to competing in numerous lure competitions(even won some), I’ve learned what truly works - through success, failure, and thousands of hours spent chasing that next bite. LURESET was built on that foundation of real-world knowledge, and every product, guide, and recommendation we share comes from genuine experience not marketing hype.

Why LURESET Exists

There’s a moment every angler knows:
That quiet breath before the first cast.
The subtle tap that sends a bolt of adrenaline through you.
The explosive take that reminds you why you came in the first place.

That feeling has driven my passion for decades - and it’s the reason LURESET was created:
to inspire anglers to learn, grow, explore, and become part of a community built on skill, curiosity, and shared passion.

Whether you’re preparing for your first cast or pushing toward your next personal best, you’re in the right place.

What We Do

Every product on LURESET is personally tested, hand-selected, and proven through real fishing - not assumptions. If it’s in our store, it’s because it deserves to be there.

We specialise in gear tailored to the modern mobile angler: compact, durable, high-performance equipment designed for anglers who explore, adapt, and chase predators in all types of UK waters. From urban canals to winding rivers, we choose gear that stands up to real use - not trends.

Why Anglers Trust LURESET

• 20+ years of lure fishing expertise

• Proven experience from numerous competitive events

• Real-world testing - not sponsored bias

• Practical insights that help anglers improve

• A welcoming community for beginners and experts alike

We’re here to elevate your fishing - through knowledge, precision, and gear you can trust.

Our Spirit

Fishing is a story you build cast by cast.

It’s misty early mornings, muddy trainers, and “one last cast” that turns into ten.
It’s hidden spots, snapped lines, surprise catches, and moments that stay with you for years.

At LURESET, that spirit guides everything we do.

Join the Journey

Explore our in-depth guides, talk to us about technique and gear, share your catches, and discover tools chosen with purpose, skill, and real experience behind them.

I’m not here just to sell tackle - 
I’m here to help you become a more confident, capable, and knowledgeable angler.

Welcome to LURESET.
Tight lines - and see you on the water.

  Kiril
  Managing Director at LURESET
  Perch fanatic