About Us

Our Story: A Passion for Precision in Fishing

Welcome to LURESET, where fishing isn’t just a hobby—it’s a way of life.

My journey with fishing started when I was around ten years old. The moment I hooked my first fish, I was hooked too—completely and utterly addicted. That first rush of excitement, the peace of being out on the water, and the challenge of mastering new techniques fueled my love for fishing. Over the years, I’ve turned that passion into something bigger: a mission to promote this incredible sport and help others discover the joy of fishing.

At LURESET, we’re all about building a community of anglers, whether you’re picking up a rod for the first time or you’ve spent years perfecting your cast. Fishing doesn’t have to be complicated, and we’re here to show you just how easy and accessible it can be.

Every item you’ll find in our store has been personally tested by me in real-world fishing situations. Each lure, rod, or piece of tackle is something I’ve used to land fish, and I wouldn’t offer you anything I wouldn’t use myself. Our collection is carefully curated to bring you quality, affordability, and innovative designs that actually work.

We’re especially proud to announce the launch of our very own brand of fishing tackle, designed specifically with the mobile angler in the UK in mind. This range reflects our passion and experience, combining practicality and innovation to meet the unique needs of anglers who love exploring and staying on the move. And we’re just getting started—there are many exciting and innovative products in the pipeline that we can’t wait to share with you!

But we’re more than just a store or a brand—we’re here to share knowledge and inspire the next generation of anglers. Through tutorials, blog posts, and detailed guides, we’ll show you how and when to use specific tackle. We also organize fishing competitions and events, creating opportunities for anglers to connect, learn, and grow together.

We believe in passing on the extensive experience we’ve gained, providing support to anglers of all skill levels, and staying at the forefront of innovative fishing tackle. We’re not just selling products; we’re promoting a lifestyle—one that’s rooted in respect for nature, a love of adventure, and the sheer thrill of the catch.

So, whether you’re here to gear up for your next trip or learn a few new tricks, we’re excited to have you as part of our community. Let’s make fishing more than just a pastime—let’s make it a passion.

Tight lines